Squared Sigma is a boutique consulting firm specializing in technology-enabled business transformation and value creation. Led by industry veteran John Porter, who transformed go-to-market approaches for over 100 leading technology companies including Elastic, Crowdstrike, Workday, Caterpillar, and IBM, our team brings deep expertise in turning strategic vision into measurable outcomes. As pioneers in Customer Value Management and enterprise transformation, we've helped organizations achieve remarkable results - including 40%+ increases in win rates, 15%+ growth in contract values, and 130%+ improvements in customer retention.

Our unique approach combines decades of enterprise leadership experience with proven methodologies in cybersecurity, industrial automation and business applications. We partner with organizations to drive transformative growth through data-driven strategy development, value-based positioning, and practical execution planning. Whether you're scaling a startup or transforming an enterprise, our team delivers the strategic insights and actionable frameworks needed to succeed in today's dynamic technology landscape.

Squared Sigma delivers intelligent solutions for modern go-to-market challenges. We transform traditional GTM processes through our unique combination of operational expertise, AI-powered automation, and proven enablement frameworks. Our solutions span the entire GTM lifecycle - from market strategy and sales process design to enablement automation and execution optimization. By leveraging cutting-edge technology and proven methodologies, we help organizations build scalable, efficient GTM operations that drive predictable growth and measurable results.

Our Solutions:

GTM Process Design & Optimization

Transform your go-to-market execution through intelligent process design, workflow automation, and cross-functional alignment. We help organizations eliminate bottlenecks, automate routine tasks, and create scalable operations that drive efficiency and growth.

Sales & Marketing Operations Alignment

Create seamless alignment between sales and marketing through integrated processes, shared metrics, and automated workflows. Our approach ensures consistent messaging, efficient lead handling, and optimized revenue generation across your entire GTM organization.

Enablement Automation & AI Integration

Leverage cutting-edge AI and automation to transform how teams learn, sell, and deliver value. From content generation to training automation and intelligent deal guidance, we help organizations scale their enablement efforts while improving effectiveness.

Revenue Operations Framework Development

Build the foundation for sustainable growth through comprehensive RevOps frameworks that align people, processes, and technology. Our proven methodologies help organizations create unified revenue operations that drive predictable results.

Team Performance Optimization

Enhance team capabilities through data-driven performance management, automated training programs, and intelligent coaching frameworks. We help organizations build high-performing teams that consistently deliver results.

GTM Analytics & Measurement Systems

Implement comprehensive analytics and measurement systems that provide real-time insights into GTM performance. Our solutions help organizations make data-driven decisions and continuously optimize their GTM execution.

Our clients typically achieve:

• 45%+ reduction in sales cycles

• 60%+ improvement in team productivity

• 40%+ increase in win rates

• 35%+ increase in sales productivity

Let's transform your GTM operations into a competitive advantage.

Squared Sigma guides organizations in transforming their approach to software development, security, and operations. Drawing from our experience helping startups achieve enterprise-grade operations, including successful SOC 2 Type II certification journeys, we provide strategic guidance that balances innovation with compliance. Our advisory approach helps your teams adopt modern DevOps practices and robust security controls to accelerate delivery while maintaining high standards of operational excellence.

Our Advisory Solutions:

DevOps Framework Strategy

We guide your teams in establishing mature DevOps practices, helping you select and implement the right CI/CD pipelines, infrastructure as code, and containerization strategies.

Security & Compliance Planning

We advise on automated security controls and compliance monitoring, helping you align with SOC 2, ISO 27001, and other key standards.

Infrastructure Strategy

We help you design scalable cloud infrastructure strategies using best-in-class tools and practices.

Monitoring & Observability

We guide you in selecting and implementing monitoring solutions that provide real-time visibility into application performance, security, and reliability.

DevSecOps Advisory

We help you embed security throughout your development lifecycle, advising on automated testing, vulnerability scanning, and security controls.

Operational Excellence Guidance

We work with your teams to implement operational frameworks that balance agility with control.

Our advisory services have helped clients develop effective strategies for reducing deployment times, automating security controls, improving incident response, and optimizing resource utilization while maintaining enterprise-grade security and compliance standards.